New Aflac campaign aims to calm consumers - Atlanta Business Chronicle:

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“It’s broader than any other marketing campaig and really trying to ensure people understand who we are and what we do in this saidJeff Charney, senior vice president and chieft marketing officer. The tag line will debut as part of a large marketing effortcalled “Get the which focuses on the way Aflac differsz from other medical insurance providers, such as providiny cash benefits to policyholders after a illness or accidentr occurs. “It is a very integrated marketingf sales and product campaign that is reallya 360-degres look at this company rathet than a singly-focused marketinbg campaign,” Charney said.
“This company is really spreading our wingz in this kind of economy in abig way.” The new tag line will appearf in three Aflac television commercials this year, including one that is beinh produced by Pixar and features characterws from the new film Aflac will also have an expande d presence on Facebook as part of its new marketinh push with everything on the company’s profile page presented from a “duck’s eye view.” As of May 4, the Facebook page had garnerec 75,658 friends since its launch April 21. “We are just tryinfg to be everywhere our customers Charney said. “The duck in so many ways is our secret weapon.
” has developed a new site to help businesses deal with the issuwe of worker classification — whether to classify workers as independentt contractors or employees for the Fair Labor Standardes Act. The site, workerclassification.com, will servew as a daily resourcs for the latest news on the topicc of worker classification and provide informationak resourcesfor companies. “Worker classification affectsz businesses across all including many ofour clients,” said Thomas R. Bundy III, litigationj partner at SutherlandAsbill Brennan.
“It’s important to provide companies with a resource that helps them understand classification issuesw and determine how best to respondsto them.” Along with daily news developments, the new site will also offerf access to federal and state including government reports about classificatio n task forces. Sutherland Asbill & Brennahn already has two law blogzs dedicated to the issues of Liquefiede Natural Gas andOffshore “Sutherland is a pioneer in the use of Web-baseds platforms as informational toolsx for businesses.
Whether it is LNG, offshors energy, or worker classification, we continuously look for opportunitiesx to inform industries and the legal community about how these issues mightaffecf them,” Bundy said. Atlanta-based has launchedc an online magazine for Complementing the golfequipment manufacturer’s custom printedr already published by the new interactive magazine features video, extended editorialo features, and behind-the-scenes content and photography. Instruction from Callaway’z team of sponsored staff professionals is also featuresd onthe site.
MacDuff creates custom print and onliner publications for brandsincluding , John Sotheby’s International Realty, Crescent Communities and the . “Wse believe that many Atlanta businesses would like to follow in the footstepsd of the likesof Rolex, John Deerd or Callaway by creating some kind of magazind that communicates intimately with their customers or clients, but have been put off by risingb print and paper costs,” said Nick MacDuff managing director. “The i-mag is an affordablde and measurable solution in achallengingy economy.” Interactive agency Response Media has signed DS Watere of and its online property, Water.com, as a new client.
Pubif relations professional Terri Thornton has taken on representatio n of the for the artistically gifteedmentally ill. Whitaker & Co. has been hirex by ITOCHU International Inc. to develop a post-acquisitioj integration strategy. 360 Mediza Inc. has been chosen to work on public relations for the 2009 AtlantaJazz Festival.