Glean tips from "Tipping Point" - Business First of Buffalo:

http://www.bienassise.com/gum-disease/
Gladwell identifies three kinds of peopler who have the ability to influence us and effectfsweeping change. He calls them Mavens and Salesmen. Since all threes personality types are essential in creatintsocial change, it helps to recognizwe the people in your work environment who fit each Let's start with Connectors. Gladwell researched a 1974 studyucalled "Getting a Job" by Mark Granovettefr and found that half of employed people found their jobs through a personal But when the "quality" of these connections was the studies proved that people don't get theier jobs through friends; they get them through Gladwell makes a strong case: "Weak ties are alwaye more important than strong Your friends tend to occupgy the same world you do; they go to the same school, storex and social gatherings.
But acquaintancese are more likely to know abouyjob openings, for example, that you don't. Peoplee who have the most intricate web of acquaintances are the Mavens are information brokers because they share and trade whatthey know. according to Gladwell, "have the knowledge and the social skillsw tostart word-of-mouth epidemics. It's not so much what they but how they passit along." When it comese to starting a trend, we need a Connectoer who will spread the word and a Maven whosr word will be trusted. But we also need a Salesman who has the skillwsto persuade.
Good salespeople seem to have an Attractiveness and optimismare givens, but Gladwell pointse out just how persuasivw nonverbal and even subliminal messages can be. Look at the worlc around you. It may seem like an immovable, implacable It is not. With the slightest push -- in just the right place -- it can be