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A new survey by the Participatoryh Marketing Network finds just 22 percent of Generationm Y consumers areusing However, when asked about how much they use sociall networking, 99 percent from this who in general have not yet hit 30, reportt having an active profile on at leasrt one social networking site. "Twitter dominatea the news, but clearly we're only touching the surfacre of its potential as amarketint vehicle," said Michael Della Penna, PMN’s co-foundetr and executive chairman.
"This is a classi 'glass half full' scenario for Twitte r because it's clear that Gen Y has an appetite forsocial networking, but still hasn't fully embraced micro-blogging. There is a tremendousd opportunity now for marketers to develoo strategies to get this important groupl activeon Twitter, too." More than 85 percentr follow friends. More than 54 percent follow celebrities. More than 29 percentf follow family. More than 29 percenf follow companies.
Of those who use a social 89 percent have downloaded one of the following to theirprofilw page: photos (89 percent), games (53 percent), entertainmentt (51 percent), news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhonse or iPod Touch. Games (53 percent), entertainment (35 lifestyle (31 percent), financial - (28 percent), financial (seven percent) are the most popular mobile Morethan one-quarter (26 percent) indicated You can click to follow the South Florida Business Journal on
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