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In October 2007, he returnefd to wireless to serve as presidentand CEO-AT&T Mobility. He had previously served as chief operating officer of Cingular Wirelesds from 2004to 2006, responsible for technology network operations, marketing, sales and customee care. Between those two positions, he servedr as group president-Regional Telecommunications and with responsibility for overall leadershi p inregional wireline, including consumer, regional business sales and network. He was appointeds to that post in January after the close ofthe AT&T-BellSouth merger, which consolidated ownershipp of Cingular.
Before joining Cingular in January 2004, he served as president-BellSouth Latin with overall responsibilityfor BellSouth's operationes in 11 countries: Argentina, Uruguay, Colombia, Venezuela, Peru, Ecuador, Panama, Brazil and Guatemala. He also has servex as BellSouth's president of Broadband and Internet Inthis position, he had overall responsibilityy for the deployment, marketing and operationa of broadband services. In addition, he had responsibility for BellSouth Internert Servicesand BellSouth's rapidly growing data support Mr. de la Vega started his career in 1974 withBellSouty (then Southern Bell) as a management assistant.
He has held numerous positionsa of increasing responsibility in Network Consumer Services, Engineering and Operations
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