Famous Footwear launches first national ad campaign - Puget Sound Business Journal (Seattle):

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The campaign includes Famouas Footwear’s first-ever national cable television advertising campaign and radio spots in 47 major Erin Conroy, a spokeswoman for Brown said the company doesn’t release the dollare amounts for its advertising “However, the Make Today Famoud campaign is the largest, most integrateds campaign in Famous Footwear's nearly 50 year history,” she The campaign’s social and digitalo media component includes a online banne r ads, a Facebook page, YouTube channel, ( ) and virao video.
The company’s 30-seconde video “teaser” released on Father’s Day, which shows a dad swaddlinb his newborn son and raising him into the air to give the gigglint child a different view of the garnered 70,000 views in the first 48 More videos are planned, including a soon-to-bse released digital short, and will be available at whichg launches Aug. 3. St. Louis-based Brownj Shoe Co. Inc. owns and markets shoes under the LifeStride, Connie, and other and operates the Famousd Footwear and Naturalizerretail stores. The company operatees a design studio and showroomin Manhattan, N.Y., and global officea in China, Italy and Brazil.
The company has abouy 13,000 employees worldwide.