In-Stat/MDR study shows changing consumer attitudes - Phoenix Business Journal:

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"In a time of intense competitionm andindustry consolidation, consumers' perceptiona of their wireless carriers are critical factorsz in the battle for market said Clint Wheelock, director of In-Stat/MDR's Wireles s group. "While the industry'xs service levels remain strong in severalkey areas, therw are a number of opportunities for improvementr in quality of service and customer as subscribers grow increasingly willing to switch carriers in the pursuit of better service.
" The stud also found that Sprint subscribers have the longesr average tenure and T-Mobile subscribers have the Verizon Wireless subscribers were the most impressed with theif provider's quality of service. Wireless phone providers shouls alsotake note, In-Stat/MDR researchers that consumers' willingness to switch provider has increased dramatically in the past year, with nearlgy 20 percent of surveyy respondents having stated that they "definitely will" or "probably switch in the next 12 compared with only 14.5 percent in July 2003.
In-Stat/MDR offerd information resources and analytical assetsz totechnology vendors, service providers, technology and market specialists worldwide. For more: .