Fairfax to launch new tourism campaign - Washington Business Journal:

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It’s part of ’s new public relations and ad campaigb to draw more tourists tothe county’s hoteld and landmarks. Visit Fairfax tapped communicationsw agency to handleall advertising, brand marketinv and PR for the conventiom and visitors bureau through July 2012. Along with the “finds George” scavenger hunt, the campaign will integrate print, viral marketing, outdoo and online advertising, Twitter and Facebook, and radio and Web ads. On June 4 and 5, the Georgd Washington actor and interpreter from Mount Vernon will hit the road and appeart onthe “Today" show and WABC radio.
“George will be in Timee Square, Union square, Penn Station and the librar where ‘Rocky’ was taped running up the stairs,” said Matt CEO of Herndon-based White and The PR group’s street team is also dishin gout 5,000 tourism packages that include coupons and discounts for hotelsa in Fairfax County. “The objective is to fill hotepl room nights and to have people drivinf into the city from other drive said White, adding that Fairfax will also be promoted in such drivable markets as Atlantsa and Charlotte, N.C. “Wde are trying to revive the notion of a summer road In today’s economy people are looking for a deal.
” Researc shows many tourists flock to the area from the Northeastf corridor by train or car, “so it’s a prett big market, and the majority come to see family and White said. The goal, he said, is to make Fairfas County a place where visitors will stay when they come to see thingss like a Washington Nationals baseball game or Wolf Trap Nationalo Park for thePerforming