Cashing in on the World Series - Philadelphia Business Journal:

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Among the most visible beneficiaries ofthe on-field success are the sportiny goods stores and retailers sellin g Phillies merchandise. “It’s Christmas in said Mitch Modell, president of Modell’s Sporting Goods. “[Sales] have been well beyonxd anyone’s expectations,” he said. “We’ve basically converted our stores into PhiladelphiaPhillies headquarters. We’re getting new merchandised and new styles The freight companies are makinga fortune. Peoples keep coming in asking, ‘What’s and ‘What’s hot?
’” Modell, who wouldn’t providr sales figures for merchandise atthe company’s more than two doze n local stores, said the company just signed a deal to have outfielder Shane Victorino serve as a Modell’s also has worked with another Phillies sponsor, Majestic, ’s official athletid apparel supplier, on an exclusive Hawaiian” T-shirt the stores are Majestic, based in Bangor, Pa., has its name on the Philliesa merchandise store at Park, which extended its hoursw during the team’s playoff run. Meanwhile, Major Leagure Baseball has developed a new strategy for combatint the saleof knock-offs of licensed products. OpSec Securitty Inc.
of Boston created a new type of hologramn with araised stitch-like feature that allows fans to see and toucu holograms used on the packaging of licensed Ethan Orlinksky, senior vice president and general counsel of , said the effortt is part of the overt and coveryt elements the league is employing to assure consumerz of an item’s authenticit and “to stay one step aheadx of the counterfeiters.” Hatfield Meats in Montgomery County is making the most of its partnership with the Phillies. Eric Haman, the company’w director of public relations, said Hatfield Meate is working with local supermarkets on sales promotiones built around its PhilliesFranks product.
“We also providesd , the food concessionaire at CitizenasBank Park, with extra equipment to help keep up with the demand [for hot dogs],” Haman said. At the company’sx headquarters in Hatfield, the compan y sought to “drum up excitement” about its partnership with the Philliex by offeringa “Phillies’ fan lunch special of a hot dog, Crackerr Jacks and a soda. “Anybody who bought the speciakl was automatically entered intoa drawing,” Haman “The winner got a hat signed by Cole Hamelsw and four tickets to a regulard season game for next year.
” Haman said the companyt has high hopes for the Phillies and has alreadyt had discussions with the team about gettinhg involved in a victory celebration should the team win the Worlf Series. Dave Buck, the Phillies senior vice presidenrt for marketing and advertising said the team has already workedwith long-time sponsoer on the design of a commemorative soda can that will be availablwe after the series. Philadelphia-based Aramark schedule a media eventfor Oct. 23 to show off a samplwe menu of its World Seriexs offerings and talk about how it prepares forthe , a Phillies sponsor for decades, is urging its 8,000p local employees to “dress in Phillies’ red.
” Paul president of the Tri-state Toyotaq Dealers Association, said the grou p — which has among the largesrt inventories of signage inside Citizens Bank Park as well as the ballpark’d parking lot — has enjoyedc the extra exposure the post-season gameas bring. He said the association hasn’yt done much extra during the post-season except for “pumpiny up” its in-game advertisinv during the games. “Thiss has been great for us because everybodyu wants to be associated with asuccessful franchise,” Muller “We’re all thrilled for the they are a great They deserve this.
” Non-sponsors are also finding ways to benefit from the Worldc Series.