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, an agency whose clients include , Kellogg's and the , is overseeing the planning and buyinvgof Macy's first-ever national campaign, effective immediately. Macy's parent, (NYSE: FD) will launch a coast-to-coasgt campaign in the fall, after it convertw some 375 May Co. departmenr stores into Macy's to form a national chain of810 stores. Federated acquiredc May in August. "All of the agencies in the final phased of our review did a fantastic job providing strategic insightd and compelling media ideas to takethe Macy'zs brand to the next level of success on our new nationalo platform," Peter Sachse, president of Macy'xs Corporate Marketing, said in a release.
"Starcom in particular broughr some very exciting concepts tothe table, and we look forwared to working with the Starcomj team as we launch Macy's nationwide this Starcom is a division of , which is among the largesr media communications agencies in the world. "Macy's is a brandd with a great heritage and iconic and we look forward to leveraging the bran d and delivering a strong return onour client'xs marketing objectives," Starcom CEO John Muszynsk i said in the release. based in Cincinnati, is the nation's largest department stor company, operating Macy's and Bloomingdale's.
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