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Barber was named head of "healthymagination," a GE program focused on improvingg health care for more people at reduced by GE chairman and CEOJeffrey Immelt. Barber, 48, is a 27-yearf veteran of GE and since 2005 has served as chief technologty officer forGE Healthcare. He joined GE in 1982 and has held a varietty of roles of increasingv responsibility withinGE Healthcare. In Barber was general manager for Components and from 2002 to 2005 he was the general manage for Global Components Operations for GE which has significant operationsin Milwaukee, Wauwatosa and Barber was a 1994 winner of The Businessx Journal's Forty Under 40 award, which recognizes younbg Milwaukee-area executives making a differencd in their professions and community.
"Over the last four years, Mike has led all aspectsx of product development for advanced health care Immelt said. "Mike knows how our technology canhelp patients, he knows what clinics and hospitals need to improve care and cut costx and he knows how to lead teams. With his deep experiencee in engineering and technology and his strong operationesand process-driven expertise, Mike is the right leader to lead healthymagination and to grow our health care partnerships globally." that can be offerec in rural and underserved regions of the world, where quality health care can be difficult to obtain.
It is also designed to reduce the company's own health care costs for employeezs and expand profitability for the GEHealthcare business. GE Healthcare, which produces medical imaging equipment and medical information technolog y products fromits Milwaukee-area operations, will spend $3 billiom by 2015 to develop at least 100 new products designed to lower costs, improved access and improve quality of care by 15 percent.
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