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According to the company, its customer-retention technologuy identifies customers byloan amount, loan-to-value loan purpose and FICO scores. “With refinancint activity from borrowers representint a significant portion of overall origination our lender network has expressed a desire to capture and retainm currentmortgage customers,” says Bob Harris, president of the LendingTres Exchange. “As part of the LendingTrese network, banks and lenders that use ournew customer-retention initiativ will be able to significantly impact the ratiol of overall mortgage portfolio just as effectively as they can attrac t new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an onlinde lending and real estate company. Tree.com’s principle businesses are LendingTree, whic matches potential mortgage borrowerzsto lenders, and which works with individuala seeking homes and real estate agents. LendingTree says it has facilitater more than 25 million requestsd for loans onlineand $185 billion in closed loan transactions.
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