Rosetta Stone sues Google for trademark infringement - Washington Business Journal:

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The Arlington-based language learning company said in announcinfg its legal action that a June 2009 policyu change by Google that would allow advertiseras in its Adword advertising program to use trademark termds in ad text even if they do not own the trademark or have expliciyt approval from the owner to use it is behinfthe suit. “Google’s search engine is helpiny third parties mislead consumers and misappropriate Rosetta Stone trademark s by using themas ‘keyword’ triggers for paid advertisements and by using them within the text or titlew of paid advertisements,” said Rosetta Stone’s general counsep Michael Wu.
“Google and its advertisers benefity financially from and trade off the goodwill and reputation of Rosettw Stone without incurring the substantial expense that Rosettaq Stone has incurred in building upits popularity, name and brand loyalty,” Wu Rosetta Stone (NYSE: RST) said it is is seekinv injunctive relief to prevent Google GOOG) from selling the Rosetta Stone trademarkes or other terms confusingly similar for use in Google’s Adwords advertisinyg program. The case was filed in the U.S.
Districf Court for the Eastern Districtof