Adult education school changes hands - Sacramento Business Journal:

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Now, after selling the business, she’s learniny to let go. Duringv her tenure, the 32-year-old school offered fun and non-credit classes for adults, from “The Successfup Landlord” to “Beginning Blues to “Alternative Medicine for Pets.” Computere classes and classeson relationships, art, languages, danc and golf were also in the mix. “I felt like it was time to take it toanothet level,” she said, adding that she found a “dynami couple with (Internet) marketing experience” to take “Where I am in my life right now, I’mm looking to make thingsz simpler,” she said.
The new owners, Iren e and Jason Wu of bought the school for an undisclosed amountin August, leaving Greenberg to run a new division of the company, which provides corporate training at companuy work sites during or after businessx hours. The Wus plan to creats a more interactiveWeb site, with teacheer blogs for example, and links that will enablew students to provide feedback and offer ideaes for classes. “The more of that informationj wecan collect, the more targeted we can to make sure students get what they Irene Wu said.
People who like cooking, for example, will get informatioh via e-mail about cooking The Wus also plan to make sure classezs are held at the mostconvenient times. And they plan to do more to promotwe the LearningExchange brand. All the changes are meant to drivedrevenue growth. If successful, she said they mighy look at expanding the business outside The company’s annual revenue has remained flat in recent years, totaling between $1 million and $2 million, Jason Wu said. The Learning Exchange has threwe full-time employees, down from abouy 10 in pre-Internet times, when credit card numbers were inputby hand. Now, most studentss register for classes online.
The Learning Exchange also employs hundreds of teachers who workon contract. The companyg prints about 40,000 course catalogsw eight timesa year. The roughlyt 35-page publication is mailesd to existing students and distributeed to coffee shops and books stores such as La Bou and BorderswBooks & Music. Class fees are $29 to with a $10 registration fee. The Wus plan to establishh a more comprehensive membership program so frequent members get more such as registrationfee Meanwhile, Greenberg will stay on as president of a company she launched in sprinhg 2007 to provide corporate trainint — an area the Learning Exchange hadn’t Learn2, now also owned by the Wus and made a division of the Learninfg Exchange, has grown every quarter, Greenberg declining to be more specific.
Learn2 has trained at leastf 500 people, primarily in language and some team-building such as on-site cooking classes or off-sitw wine tasting courses. “The trend seems to be with all the downsizinghand outsourcing, it’s important to keep morale up with the employeee that are left,” Greenbergt said.